题目内容

The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of a market offering is called the__（）

A. activity-based cost
B. customer profitability analysis
C. total customer cost
D. product life-cycle cost
E. direct product profitability

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__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings（）

A. Experimental
Behavioral
C. Observational
D. Focus group
E. Descriptive

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A（n）__ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets（）

A. concentric strategy
B. conglomerate strategy
C. horizontal strategy
D. intensive growth strategy
E. integrative strategy

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Angelo made the decision to outsource the software components of his consulting company so he could focus on the company’s__, which are sources of competitive advantage, make a contribution to perceiv

A. core competencies
B. infrastructure
C. market-sensing processes
D. fulfillment management processes
E. outbound logistics

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When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

A. setting specific research objectives
B. conducting exploratory research
C. outlining decisions
D. defining the problem
E. designing a research plan

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The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of a market offering is called the__（）

A. activity-based cost B. customer profitability analysis C. total customer cost D. product life-cycle cost E. direct product profitability

__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings（）

A（n）__ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets（）

Angelo made the decision to outsource the software components of his consulting company so he could focus on the company’s__, which are sources of competitive advantage, make a contribution to perceiv

When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

A. activity-based cost
B. customer profitability analysis
C. total customer cost
D. product life-cycle cost
E. direct product profitability