题目内容

__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings（）

A. Experimental
Behavioral
C. Observational
D. Focus group
E. Descriptive

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A（n）__ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets（）

A. concentric strategy
B. conglomerate strategy
C. horizontal strategy
D. intensive growth strategy
E. integrative strategy

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Angelo made the decision to outsource the software components of his consulting company so he could focus on the company’s__, which are sources of competitive advantage, make a contribution to perceiv

A. core competencies
B. infrastructure
C. market-sensing processes
D. fulfillment management processes
E. outbound logistics

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When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

A. setting specific research objectives
B. conducting exploratory research
C. outlining decisions
D. defining the problem
E. designing a research plan

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When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

A company can purchase information from outside suppliers
B. A company can take advantage of government data sources
C. A company can use online customer feedback systems to collect data
D. A company can network externally
E. A company can use its sales force to collect and report data

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__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings（）

A. Experimental Behavioral C. Observational D. Focus group E. Descriptive

A（n）__ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets（）

Angelo made the decision to outsource the software components of his consulting company so he could focus on the company’s__, which are sources of competitive advantage, make a contribution to perceiv

When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

A. Experimental
Behavioral
C. Observational
D. Focus group
E. Descriptive