题目内容

When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

A company can purchase information from outside suppliers
B. A company can take advantage of government data sources
C. A company can use online customer feedback systems to collect data
D. A company can network externally
E. A company can use its sales force to collect and report data

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__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

A. Total customer cost
B. Total customer benefit
C. Total benefits of ownership
D. Value proposition
E. Value delivery system

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Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

A. the situation analysis
B. the marketing strategy
C. the marketing tactics
D. the financial projections
E. the short-term targets

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__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models

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As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
E. secondary data from government sources such as the Better Business Bureau

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When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

A company can purchase information from outside suppliers B. A company can take advantage of government data sources C. A company can use online customer feedback systems to collect data D. A company can network externally E. A company can use its sales force to collect and report data

__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

A company can purchase information from outside suppliers
B. A company can take advantage of government data sources
C. A company can use online customer feedback systems to collect data
D. A company can network externally
E. A company can use its sales force to collect and report data