As the manager of an organization that is attempting to build a marketing information system (MIS), you have been informed that an MIS is built upon three fundamental information sources. The sources
A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
E. secondary data from government sources such as the Better Business Bureau
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The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities()
A. organizational plan
B. corporate tactical plan
C. corporate mission
D. customer-value statement
When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__()
A. customer-perceived value
B. customer-perceived cost
C. customer profitability analysis
D. customer equity
E. customer lifetime value
As economies advance, a growing proportion of the economy’s activities focuses on the production of__()
A. products
B. events
C. experiences
D. luxury goods
E. services
The three central trends in Marketing 3.0 are collaborative marketing, globalization, and__()
A. cultural relevance
B. horizontal marketing
C. consumer well-being
D. the rise of a creative society
E. sustained technological development