题目内容

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models

查看答案

搜索结果不匹配？点我反馈

更多问题

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
E. secondary data from government sources such as the Better Business Bureau

查看答案

The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

A. organizational plan
B. corporate tactical plan
C. corporate mission
D. customer-value statement

查看答案

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__（）

A. customer-perceived value
B. customer-perceived cost
C. customer profitability analysis
D. customer equity
E. customer lifetime value

查看答案

As economies advance, a growing proportion of the economy’s activities focuses on the production of__（）

A. products
B. events
C. experiences
D. luxury goods
E. services

查看答案

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights B. Marketing metrics C. Marketing channels D. Marketing information systems E. Marketing-mix models

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__（）

As economies advance, a growing proportion of the economy’s activities focuses on the production of__（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models