题目内容

Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

A. the situation analysis
B. the marketing strategy
C. the marketing tactics
D. the financial projections
E. the short-term targets

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__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models

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As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
E. secondary data from government sources such as the Better Business Bureau

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The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

A. organizational plan
B. corporate tactical plan
C. corporate mission
D. customer-value statement

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When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__（）

A. customer-perceived value
B. customer-perceived cost
C. customer profitability analysis
D. customer equity
E. customer lifetime value

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Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

A. the situation analysis B. the marketing strategy C. the marketing tactics D. the financial projections E. the short-term targets

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest__（）

A. the situation analysis
B. the marketing strategy
C. the marketing tactics
D. the financial projections
E. the short-term targets