题目内容

__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

A. Total customer cost
B. Total customer benefit
C. Total benefits of ownership
D. Value proposition
E. Value delivery system

查看答案

搜索结果不匹配？点我反馈

更多问题

Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

A. the situation analysis
B. the marketing strategy
C. the marketing tactics
D. the financial projections
E. the short-term targets

查看答案

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models

查看答案

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

A. external records and documents
B. databases found on the Internet
C. consultant reports
D. internal company records
E. secondary data from government sources such as the Better Business Bureau

查看答案

The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

A. organizational plan
B. corporate tactical plan
C. corporate mission
D. customer-value statement

查看答案

__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

A. Total customer cost B. Total customer benefit C. Total benefits of ownership D. Value proposition E. Value delivery system

Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

As the manager of an organization that is attempting to build a marketing information system （MIS）, you have been informed that an MIS is built upon three fundamental information sources. The sources

The__ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities（）

A. Total customer cost
B. Total customer benefit
C. Total benefits of ownership
D. Value proposition
E. Value delivery system