题目内容

When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

A. setting specific research objectives
B. conducting exploratory research
C. outlining decisions
D. defining the problem
E. designing a research plan

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When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

A company can purchase information from outside suppliers
B. A company can take advantage of government data sources
C. A company can use online customer feedback systems to collect data
D. A company can network externally
E. A company can use its sales force to collect and report data

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__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

A. Total customer cost
B. Total customer benefit
C. Total benefits of ownership
D. Value proposition
E. Value delivery system

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Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

A. the situation analysis
B. the marketing strategy
C. the marketing tactics
D. the financial projections
E. the short-term targets

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__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. Marketing insights
B. Marketing metrics
C. Marketing channels
D. Marketing information systems
E. Marketing-mix models

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When American Airlines asked “1） What types of first-class passengers would respond most to ultra high-speed Wi-Fi service and 2） How many are likely to use it at different price levels？”, it was__（）

A. setting specific research objectives B. conducting exploratory research C. outlining decisions D. defining the problem E. designing a research plan

When gathering marketing intelligence, companies often use the U.S. census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family struc

__ is the perceived monetary value of the bundle of economic, functional, and psychological benefits customers expect from a given market offering（）

Which of the following elements of a marketing plan outlines the marketing activities such as pricing, channels, and communications（）

__ provide diagnostic information about how and why we observe certain effects in the marketplace, and what that means to marketers（）

A. setting specific research objectives
B. conducting exploratory research
C. outlining decisions
D. defining the problem
E. designing a research plan