题目内容

Designing a research plan calls for decisions on all of the following EXCEPT__()

A. research objectives
B. data sources
C. research approaches
D. research instruments
E. sampling plans

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Rade and Talion are competitors in the business of manufacturing wrist watches. While Rade promises to deliver design and quality to its customers, Talion promises to deliver durability and cost effec

A. performance quality
B. customer support
C. unique quality
D. accuracy quality
E. conformance quality

The bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of a market offering is called the__()

A. activity-based cost
B. customer profitability analysis
C. total customer cost
D. product life-cycle cost
E. direct product profitability

__ research is designed to capture cause-and-effect relationships by eliminating competing explanations of the observed findings()

A. Experimental
Behavioral
C. Observational
D. Focus group
E. Descriptive

A(n)__ is when a company might seek new businesses to purchase that have no relationship to its current technology, products, or markets()

A. concentric strategy
B. conglomerate strategy
C. horizontal strategy
D. intensive growth strategy
E. integrative strategy

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