题目内容

Define a brand mantra and provide an example of a brand mantra.

查看答案
更多问题

All marketing strategy is built on STP: segmentation, targeting, and ________.

A. positioning
B. product
C. planning
D. promotion
E. performance

________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.

A. Positioning
B. Valuation
C. Pricing
D. Commercialization
E. Launching

The goal of positioning is to ________.

A. locate the brand in the minds of consumers to maximize the potential benefit to the firm
B. discover the different needs and groups existing in the marketplace
C. target those customers marketers can satisfy in a superior way
D. collect information about competitors that will directly influence the firms' strategy
E. help the firm anticipate what the actions of its competitors will be

The result of positioning is the successful creation of ________, which provides a cogent(有说服力的,令人信服的) reason why the target market should buy the product.

A. an award-winning promotional campaign
B. a customer-focused value proposition(价值主张,价值定位)
C. a demand channel
D. everyday low pricing
E. employee value proposition

答案查题题库