题目内容

Unlike other forms of "technology transfers", ____________ involves the provision of managerial and capital assistance.

A.a turnkey contract
B.licensing
C.contract manufacturing
D.Franchising

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The ability of well-known brand names to get a premium price, relative to their lesser known (or generic) competitors, is an example of:

A.a promotional monopoly
B.the impact of slotting fees.
C.a natural barrier.
D.distribution inequity.

Which of the following modes of entry is typically most attractive for a newcomer to international marketing?

A.Exporting
B.Joint ventures
C.Foreign direct investment
D.Franchising

Nike Corporation occasionally sells products in its home market below cost to protect its domestic market share from foreign competitors. The firm is engaging in:

A.price fixing.
B.reverse dumping.
C.dumping.
D.home guarding.

描述新冠疫情严重性的最佳指标是

A. 续发人数
B. 患病人数
C. 死亡率
D. 发病人数
E. 罹患率

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