超星 - Assignment 5

单选题

The America-First Corporation has begun an extensive telemarketing campaign in Great Britain. The firm's strategy for entering this market is an example of the use of:

A.direct exporting.
B.licensing.
C.indirect exporting.
D.exporting.

查看答案

单选题

Which of the following modes of foreign market entry offers the GREATEST amount of control and risk for the international marketer?

A.Franchising
B.Foreign direct investment
C.Direct exporting
D.Joint ventures

查看答案

单选题

If a company has trouble establishing distribution channels in a foreign country, it has many options. Which of the following options is probably LEAST desirable, even though it has been done by some famous companies?

A.Establish a strategic alliance with the local channel members
B.Pay slotting fees to the powerful retailers
C.Sell the products unbranded in an OEM arrangement
D.Establish its own distribution network

查看答案

单选题

A foreign seller may ship goods to the border of market countries for further processing or reshipment to other countries without paying customs costs by shipping those products to specially designated areas called:

A.ports of foreign call.
B.keiretsus.
C.freight forwarding depots.
D.free-trade zones.

查看答案

单选题

Japanese firms often benefit in international competition by having close relationships with large domestic banks which enable them to take advantage of favorable:

A.transportation terms.
B.warehousing terms.
C.credit terms.
D.promotion terms.

查看答案

单选题

A large American firm has just concluded legal arrangements under which a Chinese manufacturer will produce some of its electronic products for sale in its domestic and foreign markets. This arrangement would be BEST described as:

A.contract manufacturing.
B.franchising.
C.turnkey manufacturing.
D.licensing.

查看答案

单选题

Unlike other forms of "technology transfers", ____________ involves the provision of managerial and capital assistance.

A.a turnkey contract
B.licensing
C.contract manufacturing
D.Franchising

查看答案

单选题

The ability of well-known brand names to get a premium price, relative to their lesser known (or generic) competitors, is an example of:

A.a promotional monopoly
B.the impact of slotting fees.
C.a natural barrier.
D.distribution inequity.

查看答案

单选题

Which of the following modes of entry is typically most attractive for a newcomer to international marketing?

A.Exporting
B.Joint ventures
C.Foreign direct investment
D.Franchising

查看答案

单选题

Nike Corporation occasionally sells products in its home market below cost to protect its domestic market share from foreign competitors. The firm is engaging in:

A.price fixing.
B.reverse dumping.
C.dumping.
D.home guarding.

查看答案