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A. 对
B. 错
A leading cause of new-product failure is
A. insufficient competition.
B. product promises that are not delivered.
C. the automation of the product development process.
D. excessive product differentiation.
________ is the stage of new-product development that involves promoting a product to distributors, and developing advertising and sales campaigns in order to generate and maintain consumer interest.
A. Commercialization
Brand identification
C. Product differentiation
D. Merchandising
Employees, not the firm's research and development department, are the number one source of ideas for new industrial products.
A. 对
B. 错