题目内容

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their__()

A. needs
B. wants
C. desires
D. brand beliefs
E. brand beliefs

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The milder information search state where a person simply becomes more receptive to information about a product is called__()

A. active information search
B. information search
C. heightened attention
D. purchase decision
E. dynamic information search

__ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive()

A. Selective attention
B. Selective distortion
C. Selective retention
D. Selective choice
E. Selective embellishment

__ is the tendency to interpret information in a way that will fit our preconceptions()

A. Selective retention
B. Cognitive dissonance
C. Selective distortion
D. Subliminal perception
E. Selective embellishment

Joe is a computer service technician. People in his neighborhood usually depend on his suggestions for purchasing any computer accessory or hardware, as they believe that he has access to far more inf

A. transactional leader
B. opinion leader
C. role model
D. gate-keeper
E. international marketer

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