题目内容
( ) The strategic process of marketing among consumers whose culture differs from that of the marketer’s own culture at least in one of the fundamental cultural aspects, such as language, religion, social norms and values, education, and the living style.
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In baseball team culture, the most important thing for employees is to fit into the group.
Culture serves to create a general consensus on fundamental issues and facilitates decision-making during crises.
Though culture can eliminate the need to make new decisions for every case, it cannot substitute for structural and human resources management.
Culture offers ways of identifying with the organization and creates a “you-feeling”.
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