Fill in the blanks with the words given below. Change the form where necessary.citeexposure purchaseconflictrate primarily sophisticated inferior1 Buyers can now complete a____1____ within a day — down from the previous three.2 This process ought to be highly ____2_______.3 That is because an economy’s trend growth ___3___ cannot be measured directly.4 I’d like to __4___ my own experience as an example.5 If we see this_____5___ only from one side or the other, then we will be blind to the truth.6 Failure doesn’t mean you are ___6______ . It does mean you are not perfect.7 On top of this, social services, ____7____ health care and education, also need improvement.8 Skin doctors warn people to be careful with sun ___8_____.

A. Managers are not far-sighted enough.
B. Managers are not professional enough.
C. Managers don’t make a thorough investigation.
D. ) Managers can’t differentiate （区分） between the value of advertising as expenditure and as an investment.

A. Objectives provide a means of communication and co-ordination between groups.
B. Objectives serve as a guide for decision-making.
C. Objectives provide a focus for decisions that follow in the process of developing promotional plans.
D. Objectives provide a benchmark （基准） so that relative success or failure of a program can be determined.

A. To help the customers.
B. To sell its products or service.
C. To improve its products or service.
D. To beat its competitors.

A. To enhance the image or reputation of an organization or product.
B. To sell the products or service.
C. To earn as much money as possible.
D. To attract the customers.