将现金日记账账面余额与库存现金实际结余数额核对属于“账实核对”。
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Define a brand mantra and provide an example of a brand mantra.
All marketing strategy is built on STP: segmentation, targeting, and ________.
A. positioning
B. product
C. planning
D. promotion
E. performance
________ is the act of designing the company's offering and image to occupy a distinctive place in the minds of the target market.
A. Positioning
B. Valuation
C. Pricing
D. Commercialization
E. Launching
The goal of positioning is to ________.
A. locate the brand in the minds of consumers to maximize the potential benefit to the firm
B. discover the different needs and groups existing in the marketplace
C. target those customers marketers can satisfy in a superior way
D. collect information about competitors that will directly influence the firms' strategy
E. help the firm anticipate what the actions of its competitors will be
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