A brand must demonstrate ________, for it to function as a true point-of-difference.
A. clear superiority of an attribute or benefit
B. clear profitability to the company
C. clear similarity to the attributes of other brands
D. technological advances for an attribute or benefit
E. exploitation of competitors' weakness
对某地区学校教师情况进行研究，统计总体是（ ）
A. 每个学校
B. 该地区全部学校
C. 每个学校的全部教师
D. 该地区全部学校的全部教师
The two basic forms of points-of-parity are ________ points-of-parity and ________ points-of-parity.
A. conceptual; competitive
B. strategic; conceptual
C. category; deliverable
D. competitive; peculiar
E. category; competitive
统计的总体性特征表现在（ ）
A. 它是从个体入手，达到对总体的认识
B. 它是从总体入手，达到对个体的认识
C. 它排除了认识个体现象的必要性
D. 它只对总体现象的量进行认识，抛开了对总体现象质的认识
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