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Jose and Erika have just divorced. Which of the following demographic segmentation subsegment formats might be used by marketers to reach Jose or Erika?
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________ is the science of using psychology and demographics to better understand consumers.
According to the VALS segmentation system, ________ are successful, sophisticated, active, "take-charge"（负责的） people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale(高档的), niche-oriented products and services.
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