What is included in the 4Cs?
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Generally, marketing includes creating a product and __________.
A. pricing the product at a reasonable level
B. putting the product on sale at a reasonable place
C. communicating the product to consumers
D. all of the above
Which of the following examples will NOT lead to disaster in marketing?
A. Promoting a car with fuel-economy in a country where fuel is very cheap.
B. Promoting picture books at primary schools.
C. Publishing a textbook after the start of the new school year.
D. Selling a product at a price that’s too high for the people you’re targeting.
__________ is the first element one needs to consider in marketing.
A. Product
B. Price
C. Place
D. Promotion
What does “meet” mean in “What features does it have to meet these needs”?
A. See.
B. Join.
C. Pay.
D. Satisfy.
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