题目内容

Among the following principles, the principle that does not belong to the information quality requirement is()

A. The principle of understandability
B. Comparability principle
C. Historical cost principle
D. Relevance principle

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Accounting methods include()

Accounting
B. Accounting decision
C. Accounting information
D. Accounting analysis
E. Accounting inspection
F. Accounting forecast

The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their__()

A. needs
B. wants
C. desires
D. brand beliefs
E. brand beliefs

The milder information search state where a person simply becomes more receptive to information about a product is called__()

A. active information search
B. information search
C. heightened attention
D. purchase decision
E. dynamic information search

__ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive()

A. Selective attention
B. Selective distortion
C. Selective retention
D. Selective choice
E. Selective embellishment

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