超星 - Homework for Ch2（本章供学有余力的同学选做） - 查题吧

单选题

To keep their strategic alliances thriving, corporations have begun to develop organizational structures to support them and have come to view the ability to form and manage strategic alliances as core skills. This is called ________.

A. value managed partnership
B. decentralized partnership
C. centralized partnership
D. partner relationship management
E. intensive growth management

判断题

A firm's core competency has applications only in the specific market in which the firm operates.

A. 对
B. 错

判断题

Holistic marketing focuses on the integration of value exploration, value creation, and value delivery as a means to build long-term relationships with consumers.

A. 对
B. 错

判断题

The marketing plan is the central instrument for directing and coordinating the marketing effort.

A. 对
B. 错

判断题

Good mission statements should be long and clear, should emphasize on a wide range of goals, and stress on the company's major policies and values.

A. 对
B. 错

判断题

An intensive growth strategy involving marketing current products to new markets is a market-development strategy.

A. 对
B. 错

判断题

Once a SWOT analysis has been completed, the strategic planner is ready to proceed to the goal formulation stage of the strategic-planning process model.

A. 对
B. 错

判断题

Partner relationship management is now considered as a core skill fundamental to the development and maintenance of strategic alliances.

A. 对
B. 错

判断题

Firms directing the same strategy to the same target market constitute a strategic group.

A. 对
B. 错

判断题

The final step in the business unit strategic-planning process is strategy formulation.

A. 对
B. 错

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