题目内容
The marketing plan is the central instrument for directing and coordinating the marketing effort.
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Good mission statements should be long and clear, should emphasize on a wide range of goals, and stress on the company's major policies and values.
An intensive growth strategy involving marketing current products to new markets is a market-development strategy.
Once a SWOT analysis has been completed, the strategic planner is ready to proceed to the goal formulation stage of the strategic-planning process model.
Partner relationship management is now considered as a core skill fundamental to the development and maintenance of strategic alliances.
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