超星 - Homework for Ch2（本章供学有余力的同学选做）

单选题

Michael Porter's value chain would identify which of the following as a support activity?

A. shipping out final products
B. marketing products
C. procurement
D. servicing products
E. operations

单选题

The fulfillment management process includes all the activities in ________.

A. gathering and acting upon information about the market
B. researching, developing, and launching new high-quality offerings quickly and within budget standards
C. defining target markets and prospecting for new customers
D. building deeper understanding, relationships, and offerings to individual customers
E. receiving and approving orders, shipping the goods on time, and collecting payment

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单选题

With respect to core business processes, the ________ process includes all the activities involved in gathering external information, disseminating it within the organization, and acting on the information.

A. market-sensing
B. market research
C. target marketing
D. market pulse
E. deployment

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单选题

With respect to core business processes, the ________ process includes all the activities involved in developing and launching high-quality products quickly and within budget.

A. market-sensing
B. new-offering realization
C. fulfillment management
D. customer acquisition
E. customer relationship management

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单选题

________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.

A. Network
B. Supply chain
C. Marketing
D. Customer relationship
E. Total quality

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单选题

A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.

A. core competency
B. market sensing process
C. corporate social responsibility effort
D. strategic business unit
E. philanthropic endeavor

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单选题

Of the four organizational levels, the corporate level is likely to make which of the following decisions?

A. entering a new market
B. resource allocation for each product
C. strategic plan for individual business units
D. choosing specific suppliers for each business unit
E. marketing plan for each product

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单选题

The ________ lays out the target markets and the value proposition that will be offered, based on an analysis of the best market opportunities.

A. organizational plan
B. strategic marketing plan
C. corporate tactical plan
D. corporate mission
E. customer-value statement

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单选题

Which of the following is NOT one of the four planning activities undertaken by all corporate headquarters?

A. defining the corporate mission
B. establishing strategic business units
C. assigning resources to each SBU
D. assessing growth opportunities
E. deciding sales channels

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单选题

A(n) ________ market definition of a business focuses on selling a product or service to an existing market.

A. target
B. strategic
C. mass
D. differentiated
E. integrated

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