题目内容

________ management allows the company to discover who its target markets are, how they behave, and what they need or want. It also enables the company to respond appropriately, coherently, and quickly to different customer opportunities.

A. Network
B. Supply chain
C. Marketing
D. Customer relationship
E. Total quality

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A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.

A. core competency
B. market sensing process
C. corporate social responsibility effort
D. strategic business unit
E. philanthropic endeavor

23.大面积烧伤的病人宜采用的饮食是

A. 高热量、低蛋白
B. 高蛋白、高热量
C. 高维生素、低蛋白
D. 高脂肪、高蛋白
E. 低脂肪、高热量

24.病人连某,女性,27岁。产后1周出现便秘,应鼓励病人多食

A. .芹菜
B. 牛奶
C. 鱼汤
D. 肉类
E. 鸡蛋

Of the four organizational levels, the corporate level is likely to make which of the following decisions?

A. entering a new market
B. resource allocation for each product
C. strategic plan for individual business units
D. choosing specific suppliers for each business unit
E. marketing plan for each product

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