超星 - 第一章后测 - 查题吧

单选题

Marketing concepts should be （）.

A. Product-centered
B. Service-centered
Consumer-centered
D. Price-centered

单选题

"If a man can make a better mousetrap, the world will make a beaten path to his door" refers to （）.

A. Production concept
B. Product concept
C. Selling concept
D. Markting concept

单选题

Total customer value exclude（）.

A. Product value
B. Sevice value
C. Personnel value
D. Time value

多选题

From the perspective of market, the market is the sum of （）,（）and（）.

A. Supply and demand
B. People
C. Want
D. Buying power

多选题

Societal marketing concept emphasizes on coordinating the interests of （）,（）and（）.

A. Society
B. Enterprise and employee
Consumer
D. Government

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