题目内容

Marketing concepts should be ().

A. Product-centered
B. Service-centered
Consumer-centered
D. Price-centered

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"If a man can make a better mousetrap, the world will make a beaten path to his door" refers to ().

A. Production concept
B. Product concept
C. Selling concept
D. Markting concept

Total customer value exclude().

A. Product value
B. Sevice value
C. Personnel value
D. Time value

From the perspective of market, the market is the sum of (),( )and().

A. Supply and demand
B. People
C. Want
D. Buying power

Societal marketing concept emphasizes on coordinating the interests of (),()and().

A. Society
B. Enterprise and employee
Consumer
D. Government

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