超星 - Chapter12Extending the organisation to customers测试 - 查题吧

单选题

________ is the loss of a certain percentage of customers over time.

A. Customer churn
B. Customer life cycle
C. Lifetime value
D. Market capitalization

单选题

Operational CRM systems support __________-office business processes.

A. back
B. east
C. front
D. west

单选题

Analytical CRM systems provide ________ by analyzing customer behavior and perceptions.

A. BI
B. CIC
C. ERP
D. SFA

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