默认题库 - 00012英语(一)

单选题

Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 3.（）

A. While manipulating children into believing lies， especially encouraging them to eat unhealthy foods， is obviously bad， the purpose of business is to make money
B. The superficial reactions children get from eating McDonald's last about as long as they are at the place
C. McDonald's at one stage advised employees to specifically target children
D. Children are a prime target for advertisers and salesmen across the world
E. Anyone who has seen a child pester its parents knows the lengths children can go to
F. This is because children are naive； they genuinely believe what an advertiser tells them

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单选题

Advertising to Children （1） Not only are they easily swayed by advertising， they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker， they will prod and annoy their parents until they get what they want.（2）All it takes is a little suggestion from a single advertisement to send them on their way. （3） In a campaign entitled "Kids are the Star"， its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this， naturally， was not that the McDonald's corporation cared deeply about the well-being of children everywhere， but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits. The way that advertisers target children is simple big， bright lights， happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. （4）They do not realize that Ronald McDonald is just a guy in a Costum and make-up， and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay. This poses a real moral dilemma for those who make the advertising decisions， or at least it should. （5）How do you say no to an opportunity to reach such a wide audience of children， who act as advertisers themselves when they encourage other children and their parents to buy a particular product？ 4.（）

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单选题

Research Is a State of Mind For many years there has been much misunderstanding as to just what research is. The popular conception seems to be that there is something mysterious about it， and before any research can be done it is necessary to have expensive scientific apparatus and large， elaborately equipped laboratories. Actually， this is not so. （6） It is a simple， organized way of trying to accomplish something you wish to do—so simple that anyone can do research anywhere at any time. First， you select the problem you would like to solve， then you list at least ten reasons why it has not been solved. （7） It takes just as much effort to solve a useless problem as a useful one. （8） After carefully—and I want to emphasize that word “carefully”—selecting the problem and the ten things between you and the solution， you then use the same procedure as in solving a crossword puzzle.（9）In the solution of the remaining obstacles you may need some simple apparatus， but the things you will probably need most are infinite patience and persistence. Few people realize the difficulties of doing any new thing. Maybe one of the reasons people are so easily discouraged is because of their education. During all our years at school we were examined two or three times a year. If we failed once， we were out. （10）If we are going to make progress， we must learn to fail intelligently so that we won't become discouraged at the 99.9 per cent failure. 7.（）

A. Make sure the game is worth the candle.
B. That is a step in the right direction， but I don't believe it is enough.
C. You take the easy obstacles first and by a process of elimination you eventually arrive at the one or two major ones.
D. But in selecting the problem， you need to be sure to analyze it carefully to see that it is worth the effort.
E. Research isn't a physical thing at all； it's a state of mind.
F. By contrast， all research work is 99. 9 per cent failure and， if we succeed once， we are in.

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单选题

Research Is a State of Mind For many years there has been much misunderstanding as to just what research is. The popular conception seems to be that there is something mysterious about it， and before any research can be done it is necessary to have expensive scientific apparatus and large， elaborately equipped laboratories. Actually， this is not so. （6） It is a simple， organized way of trying to accomplish something you wish to do—so simple that anyone can do research anywhere at any time. First， you select the problem you would like to solve， then you list at least ten reasons why it has not been solved. （7） It takes just as much effort to solve a useless problem as a useful one. （8） After carefully—and I want to emphasize that word “carefully”—selecting the problem and the ten things between you and the solution， you then use the same procedure as in solving a crossword puzzle.（9）In the solution of the remaining obstacles you may need some simple apparatus， but the things you will probably need most are infinite patience and persistence. Few people realize the difficulties of doing any new thing. Maybe one of the reasons people are so easily discouraged is because of their education. During all our years at school we were examined two or three times a year. If we failed once， we were out. （10）If we are going to make progress， we must learn to fail intelligently so that we won't become discouraged at the 99.9 per cent failure. 10.（）

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单选题

Majored Finance An increase in students （11）to study economics at university is being attributed to （归因于）the global economic crisis awakening a public thirst for knowledge about how the（12）system works. Applications for degree courses beginning this autumn were up by 15% this January， according to UCAS， the Universities and Colleges Admissions Service. A（13）for the Royal Economic Society said applications to do economics at A-level were also up. Professor John Beath， the president of the society and a leading lecturer at St Andrews University， said his first-year lectures—which are open to students from all departments—were （14）crowds of 400， rather than the usual 250. "There are a large number of students who are not （15）majors， who would like to learn something about it. One of the things I have done this year is to relate my teaching to contemporary （16）in a way that one hasn't traditionally done，" he added. University applications rose 7% last year. But there were rises above average in several subjects. Nursing saw a 15% jump， with people's renewed interest in （17）in the public sector （部门），which are seen as more secure in economic crisis. A recent study showed almost two thirds of parents （18）schools should do more to teach pupils about financial matters， and almost half said their children had asked them what was going on， although a （19）of parents felt they did not understand it themselves well enough to explain. Zack Hocking， the head of child trust funds， said： "It's possible that one good thing to（20）from the downturn will be a generation that's financially wiser and better equipped to manage their money through times of economic uncertainty." 12.（）

A. financial
B. applying
C. careers
D. minority
E. drawing
F. economics
G. believed
H. purpose
I. spokesman
J. events
K. events
L. professional

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单选题

Majored Finance An increase in students （11）to study economics at university is being attributed to （归因于）the global economic crisis awakening a public thirst for knowledge about how the（12）system works. Applications for degree courses beginning this autumn were up by 15% this January， according to UCAS， the Universities and Colleges Admissions Service. A（13）for the Royal Economic Society said applications to do economics at A-level were also up. Professor John Beath， the president of the society and a leading lecturer at St Andrews University， said his first-year lectures—which are open to students from all departments—were （14）crowds of 400， rather than the usual 250. "There are a large number of students who are not （15）majors， who would like to learn something about it. One of the things I have done this year is to relate my teaching to contemporary （16）in a way that one hasn't traditionally done，" he added. University applications rose 7% last year. But there were rises above average in several subjects. Nursing saw a 15% jump， with people's renewed interest in （17）in the public sector （部门），which are seen as more secure in economic crisis. A recent study showed almost two thirds of parents （18）schools should do more to teach pupils about financial matters， and almost half said their children had asked them what was going on， although a （19）of parents felt they did not understand it themselves well enough to explain. Zack Hocking， the head of child trust funds， said： "It's possible that one good thing to（20）from the downturn will be a generation that's financially wiser and better equipped to manage their money through times of economic uncertainty." 19.（）

A. financial
B. applying
C. careers
D. minority
E. drawing
F. economics
G. believed
H. purpose
I. spokesman
J. events
K. events
L. professional

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单选题

Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 250 donated billboards （广告牌）（32） the country. The response to her plea help was so （33） that Poe established Kids For A Cleaner Environment（Kids F.A.C.E.）in 1989. There are now 300，000 （34） of Kids F.A.C. E. worldwide and is the worlds largest youth environmental organization. Poe has also petitioned the National Park Service to （35） a "Children's Forest" project in every national park. In 1992， she was invited as one of only six children in the world to speak at the Earth Summit in Brazil as part of the Voices of the Future Program. In 1993， she was given a Caring Award for her （36） by the Caring Institute. Since the organization started， Kids F. A. C. B. members have distributed and planted over 1 million， trees! Ongoing tree-planting projects include the （37） of Kid's Yards-backyard wildlife habitats（栖息地） -and Kid F.A. C. E. is involved in the exciting Earth Odyssey， which is a great way to start helping. "Starting the club （38） out to be a way to help people get involved with the environment -club members started doing things like recycling， picking up litter and planting trees as well as inviting other kids to join their club." "We try to tell kids that it's not OK to be lazy，" she explains."You need to start being a responsible， environmentally （39）person now， right away，（40）you become a resource-sucking adult.” 39.（）

A. creation
B. across
C. implement
D. before
E. members
F. began
G. turned
H. purpose
I. overwhelming
J. efforts
K. friendly
L. professional

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单选题

Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 250 donated billboards （广告牌）（32） the country. The response to her plea help was so （33） that Poe established Kids For A Cleaner Environment（Kids F.A.C.E.）in 1989. There are now 300，000 （34） of Kids F.A.C. E. worldwide and is the worlds largest youth environmental organization. Poe has also petitioned the National Park Service to （35） a "Children's Forest" project in every national park. In 1992， she was invited as one of only six children in the world to speak at the Earth Summit in Brazil as part of the Voices of the Future Program. In 1993， she was given a Caring Award for her （36） by the Caring Institute. Since the organization started， Kids F. A. C. B. members have distributed and planted over 1 million， trees! Ongoing tree-planting projects include the （37） of Kid's Yards-backyard wildlife habitats（栖息地） -and Kid F.A. C. E. is involved in the exciting Earth Odyssey， which is a great way to start helping. "Starting the club （38） out to be a way to help people get involved with the environment -club members started doing things like recycling， picking up litter and planting trees as well as inviting other kids to join their club." "We try to tell kids that it's not OK to be lazy，" she explains."You need to start being a responsible， environmentally （39）person now， right away，（40）you become a resource-sucking adult.” 35.（）

A. creation
B. across
C. implement
D. before
E. members
F. began
G. turned
H. purpose
I. overwhelming
J. efforts
K. friendly
L. professional

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单选题

Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 250 donated billboards （广告牌）（32） the country. The response to her plea help was so （33） that Poe established Kids For A Cleaner Environment（Kids F.A.C.E.）in 1989. There are now 300，000 （34） of Kids F.A.C. E. worldwide and is the worlds largest youth environmental organization. Poe has also petitioned the National Park Service to （35） a "Children's Forest" project in every national park. In 1992， she was invited as one of only six children in the world to speak at the Earth Summit in Brazil as part of the Voices of the Future Program. In 1993， she was given a Caring Award for her （36） by the Caring Institute. Since the organization started， Kids F. A. C. B. members have distributed and planted over 1 million， trees! Ongoing tree-planting projects include the （37） of Kid's Yards-backyard wildlife habitats（栖息地） -and Kid F.A. C. E. is involved in the exciting Earth Odyssey， which is a great way to start helping. "Starting the club （38） out to be a way to help people get involved with the environment -club members started doing things like recycling， picking up litter and planting trees as well as inviting other kids to join their club." "We try to tell kids that it's not OK to be lazy，" she explains."You need to start being a responsible， environmentally （39）person now， right away，（40）you become a resource-sucking adult.” 36.（）

A. creation
B. across
C. implement
D. before
E. members
F. began
G. turned
H. purpose
I. overwhelming
J. efforts
K. friendly
L. professional

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单选题

Melissa Poe Melissa Poe was 9 years old when she （31） a campaign for a cleaner environment by writing a letter to the then President Bush. Through her own efforts， her letter was reproduced on over 250 donated billboards （广告牌）（32） the country. The response to her plea help was so （33） that Poe established Kids For A Cleaner Environment（Kids F.A.C.E.）in 1989. There are now 300，000 （34） of Kids F.A.C. E. worldwide and is the worlds largest youth environmental organization. Poe has also petitioned the National Park Service to （35） a "Children's Forest" project in every national park. In 1992， she was invited as one of only six children in the world to speak at the Earth Summit in Brazil as part of the Voices of the Future Program. In 1993， she was given a Caring Award for her （36） by the Caring Institute. Since the organization started， Kids F. A. C. B. members have distributed and planted over 1 million， trees! Ongoing tree-planting projects include the （37） of Kid's Yards-backyard wildlife habitats（栖息地） -and Kid F.A. C. E. is involved in the exciting Earth Odyssey， which is a great way to start helping. "Starting the club （38） out to be a way to help people get involved with the environment -club members started doing things like recycling， picking up litter and planting trees as well as inviting other kids to join their club." "We try to tell kids that it's not OK to be lazy，" she explains."You need to start being a responsible， environmentally （39）person now， right away，（40）you become a resource-sucking adult.” 38.（）

A. creation
B. across
C. implement
D. before
E. members
F. began
G. turned
H. purpose
I. overwhelming
J. efforts
K. friendly
L. professional

查看答案