In mobile ads, calls to action should be highlighted with a bright color.

A. 对
B. 错

Viral marketing

In which of the following cases is building a database worthwhile for the company?

A. where the product is a once-in-a-lifetime purchase
B. where customers show little loyalty to a brand
C. where the company has a long relationship with its customers
D. where the cost of gathering the information is high

A ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales.

A. virtual
B. domestic
C. contractual
D. decentralized

Direct mail permits target market selectivity and allows early testing and response measurement.

A. 对
B. 错

One of the shortcomings of direct marketing is that the firm cannot easily measure the response.

A. 对
B. 错

Direct marketing

We are very glad to hear that the incident in the chemical plant_____ no threat to the environment.

A. possess
B. transmit
C. poses
D. reap

The course gives students a solid _____ in English writing skills.

A. foundation
B. conprehensive
C. giant
D. enrich

Both the ____ and students opposed the proposal to turn one of the playgrounds into a parking lot.

A. resources
B. faculty
C. benefit
D. passion