题目内容

In which of the following cases is building a database worthwhile for the company?

A. where the product is a once-in-a-lifetime purchase
B. where customers show little loyalty to a brand
C. where the company has a long relationship with its customers
D. where the cost of gathering the information is high

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A ________ sales force consists of manufacturers' reps, sales agents, and brokers who earn a commission based on sales.

A. virtual
B. domestic
C. contractual
D. decentralized

Direct mail permits target market selectivity and allows early testing and response measurement.

A. 对
B. 错

One of the shortcomings of direct marketing is that the firm cannot easily measure the response.

A. 对
B. 错

Direct marketing