Pushing your point 强调自己的论点

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Transformation of Strategies of Thomson Corporation<br>How does a business-to-business company find out exactly what end users do with its products？ That was the question we wrestled with at the Thomson Corporation, because the people who buy from us are not the same people who actually use our products in their daily work. But as older generations die out and younger ones come online, and as generations in the middle try e-books and realise their advantages, the demise of paper books will continue to accelerate. For Thomson, the answer has been to combine multiple methods of deep customer inquiry, from market surveys to observing users directly in their workplace. Those efforts have been part of a front-end customer strategy that has become the cornerstone of the company's transformation. This strategy has included asking lawyers, accountants, financial analysts, investment managers, scientific researchers, and other professionals who use our products and services what they do on a minute-by-minute basis. (9) By doing so, we've learned how to help end users with their work in ways that might otherwise never have occurred to us.<br>Such scrutiny of the end user wouldn't be unusual if we were a consumer products company. (10) But like most other B2B companies, Thomson historically had a much better understanding of its buyers than of its end users. (11) The transformation of Thomson began a little over a decade ago. (12) We published more than 200 newspapers, along with textbooks, law books, and professional journals, and operated the largest leisure travel business in the United Kingdom. Thomson was a prosperous leader in its markets, but we were concerned about the long-term viability of our business portfolio. First, our markets were not equal in terms of growth potential. Leisure travel, for example, was becoming increasingly competitive and turning into a commodity. To realise Thomson's full potential, we needed to become less diversified and more focused on the business model with the best prospects for the future.<br>Second, as we looked around the corner we could see the beginnings of a radical change in market dynamics. (13) The worth of our considerable paper assets was in jeopardy.<br>The transformation began with the divestiture of businesses that didn't fit our strategic focus on information publishing services and with the acquisition of professional information publishing assets that did, along with investments in the technology needed to build and deliver products and services online. (14) These advances were driven by the changing needs of our end users and, by extension, our buyers.<br>A The real breakthroughs, however, came a few years into the transformation process. In 2001, when we realised we needed to focus more closely on customers than ever before.<br>B At the time, Thomson was a nearly 70-year-old holding company with $8.7 billion in revenue.<br>C But as older generations die out and younger ones come online, and as generations in the middle try e-books and realise their advantages, the demise of paper books will continue to accelerate.<br>D P&G is known for following consumers around stores and observing them in their kitchens.<br>E We knew a fair amount about, say, financial services information managers, who were responsible for making purchasing decisions for an entire department, but little about the individual brokers or investment bankers who used our data, research, and other resources daily to make investment decisions for their clients.<br>F In particular, it appeared that the rise of the internet would change the newspaper and publishing markets forever.<br>G The internet has indeed become an integral part of consumers' commercial activities.<br>H Then we've systematically sought to deliver solutions that meet their needs during each of those hours.<br>(9)

To be a good listener is important to the leadership.

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•Choose the best word to fill each gap from A, B, C or D on the opposite page.<br>•For each question 21-30, mark one letter (A, B, C or D) on your Answer Sheet.<br>Business and the environment<br>These days in business, people have to face many challenging questions when designing , and implementing new projects in undeveloped areas of the countryside. One issue which has to be faced is whether it is possible to introduce new technology without destroying the local environment.<br>Economic (21) and environmental conservation are often seen as natural enemies. It is unfortunate that in the past this has often been true, and it has been necessary to choose between (22) the project or protecting the environment. However, by taking environmental considerations (23) at an early stage in a project, companies can significantly reduce any impact on local plants and animals.<br>For example, in southern Africa, a company called CEL was asked to put up 410 km of a power transmission line without disturbing the rare birds which inhabit that area. The project was carried out with (24) disturbance last summer. What may surprise many business people is the fact that this consideration for local wildlife did not in any way (25) down the project. Indeed, the necessary advance planning (26) with local knowledge and advanced technology, (27) that the project was actually completed ahead of schedule. CEL was contracted to finish the job by October and (28) to do so two months earlier.<br>CEL is one of those companies which is (29) to the principle of environmental conservation. Many other companies have yet to be (30) of the importance of balancing the needs of people with those of the environment. However, it may be the only realistic way forward.<br>(21)

A. development
B. progression
C. rise
D. increase

a corporation has a professional outlook 【C5】______ a sole proprietor<br>separate clearly 【C6】______ private and business<br>protect different business activities individually<br>reduce your personal liability 【C7】______ case of bankruptcy<br>achieve tax benefits<br>avoid heritage claims<br>gain investors by selling company shares<br>build up new credit<br>expand globally and attract international customers<br>【C8】______ you choose Whitherspoon, Seymour ＆ Robinson Corp. you will additionally have low incorporation and maintenenace fees, absoluetely no hidden charges, a reliable partner and at all time free consultation and advice. Also, we will handle everything for you. You won't even have to leave your office 【C9】______ any time for the incorporation. You can ask all your questions 【C10】______ email, fax or phone, place the order online and get the company kit delivered right to your door.<br>【C1】______

the biggest gambles in corporate history. He proposed of spending 【S2】______<br>more than $5 billion—which about three times IBM% revenues at 【S3】______<br>the time to develop a new line of computers that would make<br>the company's existing machines obsolete. The goal was to<br>replace for specialized units with a family of compatible computers 【S4】______<br>that could fill what every data-processing need. Customers could start 【S5】______<br>with small computers and move up as their demands increased, 【S6】______<br>taking their old software along with them. If this flexibility inspired 【S7】______<br>in the name System/360, after the 360 degrees in a circle. 【S8】______<br>Ultimately, as System/360, which revolutionized the industry, proved 【S9】______<br>to be wildly successful as well. Because IBM's base of installed 【S10】______<br>computers jumped from 11,000 in early 1964 to 35,000 in 1970, 【S11】______<br>and with its revenues more than doubled, to $7.5 billion. At the same 【S12】______<br>time, IBM's market value soared from about $14 billion to more than $36 billion.<br>【S1】______

&8226;In mOst of the lines 41-52 there is one extra word。It is either grammatically incorrect or does not in with the sense of the text．Some lines，however，are correct．<br>&8226;If a line is correct．write CORRECT on your Answer Sheet．<br>&8226;If there is an extra word in the line．write the extra word in CAPITAL LETTERS on your Answer Sheet．<br>Spain's government wants firms to appoint more female directors<br>41．women are almost being absent from the upper ranks of business．Spanish women<br>42．make up by just 4.1% of corporate brands，against an average of 11% in Europe．<br>43．One reason is that fewer women make it into the workforce than in any other<br>44．European countries．Reconciling family life with work，a struggle anywhere，seems<br>45．to be very hard in Spain．Spanish women who spend far more time on domestic chores<br>46．than men．The govemment has passed a law that requiring firms to raise the share of<br>47．women on boards to 40% by 2015．However，the target is mainly symbolic，since<br>48．companies will not face with financial penalties if they do not meet it．To begin with，<br>49．it may be beter to help women gain enough experience to be good candidates for<br>50．directorships．Of course，there are no reasons for optimism．A bigger share of women<br>51．in their 20s are joining in the workforce．Many peapie believe it is only a matter Of<br>52．time long before women's lot at Spanish firms improve．It's changing naturally，it's a generational thing.<br>(41)