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&8226;Write your report, including the following information:<br>&8226;advantages for opening new fast food restaurants in these two cities;<br>&8226;disadvantages for doing so;<br>&8226;your conclusion from the market research;<br>&8226;your suggestions for the new project.<br>&8226;Write 200-250 words on the separate answer paper provided.<br>2. Question 3<br>&8226;As China's market economy has been getting more mature gradually, more attention should be paid to customer service, if companies want to maintain sustainable development. The managing director has asked you to suggest ways of improving customer service of your company.<br>&8226;Write a proposal for the managing director, including the following information:<br>&8226;reasons for strengthening the customer relations department;<br>&8226;ways of handling customers' complaints;<br>&8226;why and how the after-sale service should be improved;<br>&8226;decision to adopt the policy of "The customer is always right".<br>&8226;Write 200-250 words on the separate answer paper provided.<br>3. Question 4<br>&8226;The department store, which you work for, has been doing so well in sales recently that it needs to replenish its stock with a variety of goods. You've been asked to write a letter to one of your major suppliers about your needs immediately.<br>&8226;Write your Icier to inform. your supplier of your needs, including the following information:<br>&8226;showing thanks and appreciation for their cooperation and support all the time;<br>&8226;the current situation of your sales;<br>&8226;listing some of the most needed goods;<br>&8226;the expected time of delivery and the prices of goods as usual.<br>&8226;Write 200-250 words on the separate paper provided.


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听力原文:M: Good afternoon everyone and welcome. Thanks for coming. My name is Keith Gloster. Today I will talk about ten high-impact viral marketing strategies. The term "viral marketing" has been tossed around the Internet for the past three years now. If you've been marketing online for a while, chances are that you've heard legendary marketers like Mark Joyner, Marion Sanders and Yanik Silver refer to this term countless times. But do you REALLY understand what this marketing term means and how it can greatly impact the success of your online business? If not, here's a brief definition: Viral marketing involves allowing people to give away and use your free product or service in order to multiply your marketing quickly over the Internet. The ides behind viral marketing is that you include your ad with the' freebie people give away or use. Below are ten high impact viral marketing strategies:<br>1. Allow people to reprint your articles on their web site, in their e-zone, newsletter, magazine or e-books. Include your resource box and the option for article reprints at the bottom of each article.<br>2. Allow people to use any of your freebies as free bonuses for products or services they sell. Include your ad inside all of your freebies.<br>3. Allow people to use your online discussion board for their own web site. Some people don't have one. Just include your banner ad at the top of the board.<br>4. Allow people to sign up for a free web site on your server. Since you are giving away the space, require them to include your banner ad at the top of the site.<br>5. Allow people to add their link to your free web site directory. Just require that they return a link back to your web site, advertising your directory.<br>6. Allow people to provide your free online eservice to their web site, visitors, or e-zine subscribers. They could be free e-mail, e-mail consulting, search engine submissions, etc.<br>7. Allow people to give away your free software. Just include your business advertisement inside the software program.<br>8. Allow people to give away your free web{ design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site.<br>9. Allow people to place an advertisement in your free e-book if, in exchange, they give away the e-book to their web visitors or e-zine subscribers.<br>10. Allow people to give away your free e-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet. Now that you have a better understanding of viral marketing and the above 10 strategies, what's next? Start experimenting with what you've discovered. Use one or more of these proven strategies. Brand yourself and grow your list and income exponentially.<br>?You will hear a business presentation about High-Impact Viral Marketing Strategies.<br>?As you listen, for questions 1—12, complete the notes, using up to three words or a number.<br>?You will hear the recording twice.<br>HIGH-IMPACT VIRAL MARKETING STRATEGIES<br>NOTES<br>Business Presentation<br>1. The term "viral marketing" has been discussed on the Internet for the past<br>Definition<br>2. Viral marketing includes allowing people to give away and use your free product or service in order to______<br>3. The idea behind viral marketing is that you include your ad with the<br>High impact viral marketing strategies:<br>Allow people<br>4. to reprint your articles on ______<br>5. to use any of your freebies as ______<br>6. to use your online discussion board for their own web site, at the top of which, include______<br>7. to sign up for a free web site


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F: Partnerships can provide diverse skills because partners are able to specialize in their areas of expertise. Two or three people ran bring different but complementary skills to an association. For service-oriented partnerships in such fields as law, financial planning, and accounting, this diversity may attract customers because clients may think that the service offered by a diverse team is of higher quality than that provided by one person. While, partners must cooperate to run a business effectively. Often, disagreements over decisions, rewards, and business practices create tension between partners. These conflicts can threaten not only the profits but even the existence of the business. Unfortunately, partners sometimes dissolve their successful business bemuse of these conflicts.<br>M: Partners have the advantage of combined capital resources, The partnership can draw upon the savings of all partners, and their combined personal wealth makes borrowing easier. Partnerships tend to be larger than sole proprietorships and therefore have greater earning power and better credit ratings. In general partnerships, general partners have unlimited liability for the debts incurred by the business. Should the business fail, each partner's personal wealth maybe legally taken to fulfill the obligations of the venture. If one of the partners makes a decision that costs the company a lose, all of the partners are responsible. Such responsibility for the actions of other partners is enough to make a person think twice before entering into a partnership agreement.<br>F: If a partnership wishes to keep a particular employee who contributes a valuable skill, it can make that employee a partner. Many accounting and law firms operate on this principle. When employees realize that it is possible to become part-owner of the company, they have incentive to stay with the company and perform. much better on the job. However, there are many situations that can dissolve a partnership. Death, withdrawal, or bankruptcy will end the venture. Also, failure of a partner to fulfill contractual agreements ran cancel the partnership. Of all the forms of business, partnerships average the shortest life span. When the partnership is terminated, the benefits of long-range planning are often lost.<br>M: Partnership can provide access and exposure to target markets such as leading chefs, restaurants, writers and high-income consumers and also provide access to new markets and distribution channels. Partnership apprentice admits a partner to the partnership, but makes them ineligible for profit sharing for a fixed time. One firm fixes new partners' salaries for the first three years and then begins profit-sharing in the fourth year. Each new partner is as signed or can purchase the same ownership percentage, which can be increased each year by some factors. It allows existing partners to see how new partners perform. before they share in the profits. Animosity, however, may result as young partners work for three years without immediate rewards.<br>&8226;You will hear five different business people talking about partnerships, one form. of business.<br>&8226;For each extract there are two tasks. For Task One, choose the advantage of partnerships described from the list A—H. For Task Two, choos


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?Read this text taken from an article about accounting.<br>?Choose the best sentence to fill each of the gaps.<br>?For each gap (9-14), mark one letter (A-H) on your Answer Sheet.<br>?Do not use any letter more than once.<br>Accounting<br>Accounting is the process of systematically collecting, analyzing, and reporting financial information. Bookkeeping is essentially record-keeping which is part of the overall accounting process. A private accountant is hired by a specific organization to operate its accounting system and to interpret accounting information. A public accountant performs these functions for various individuals, or firms, on a professional-fee basis. (9) .<br>The accounting process is based on the accounting equation, assets = liabilities+ owners' equity. (10) .There are five steps in the accounting process: 1) Source documents are analyzed to determine which accounts they affect. 2) Each transaction is recorded in a journal. 3) Each journal entry is posted in the appropriate general ledger accounts. 4) At the end of each accounting period, a trial balance is prepared to make sure that the accounting equation is in balance at the end of the period. 5) Financial Statements are prepared from the trial balance. (11) . A new accounting cycle is then begun for the next accounting period.<br>The balance sheet, or statement of financial position, is a summary of a firm's assets, liabilities, and owners' equity accounts at a particular time. (12) . On the balance sheet, assets are categorized as current (convertible to cash in a year or less), fixed (to be used or held for more than one year), or intangible (valuable solely because of the rights or advantages they confer). (13) . For a sole proprietorship or partnership, owner's equity is reported by the owner's name in the last section of the balance sheet. For a corporation, the value of common stock, preferred stock, and retained earnings is reported in the owners' equity section.<br>An income statement is a summary of a firm's financial operations during a specified accounting period. (14) . Operating expenses are then deducted to compute net income from operations. Finally, non-operating expenses and income taxes are deducted to obtain the firm's net income after taxes.<br>The information contained in these two financial statements becomes more meaningful when it is compared with corresponding information for previous years, for competitors, and for the industry in which the firm operates.<br>A On the income statement, the company's gloss profit on sales is computed by subtracting the cost of goods sold from net sales.<br>B These ratios provide a picture of the firm's profitability, its short-term financial position, its activity in the area of accounts receivable and inventory, and its long-term debt financing.<br>C Similarly, current liabilities are those that are to be repaid in one year or less, and long-term liabilities are debts that will not be repaid for at least one year.<br>D Double-entry bookkeeping ensures that the balance shown by the equation is maintained.<br>E This statement must demonstrate that the equation is in balance.<br>F Accounting information is used primarily by management, but it is also demanded by creditors, suppliers, stockholders, and government agencies.<br>G Once statements are prepared, the books are closed.<br>H Bookkeeping is essentially record-keeping which is part of the overall accounting process.<br>(9)


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?Look at the sentences below and five paragraphs.<br>?Which view (A, B, C, D or E) does each statement 1 - 8 refer to?<br>?For each sentence 1-8, mark one letter (A, B, C, D or E)on your Answer Sheet.<br>?You will need to use some of these letters more than once.<br>A<br>The Speech of the Paper Presenters<br>The presentation of academic papers is the most fundamental form. of communication at international academic conferences and the core activity of a simulated international academic conference as well. Well require that, on the platform, the students should be able to adjust themselves to the. optimal state, control their voice, volume, speed and intonation, adapt themselves to the situation and ex- press themselves freely. Skills of opening are introduced to them such as direct opening, thanking and praising, background introduction, and humorous expressions, in order to attract attention. They are also taught the approaches to logical development, topic shitting illustrating facts, displaying concrete examples, emphasizing key points, dealing with long sentences, repairing slip of the tongue, etc.<br>B<br>On-the-spot Preparations<br>On-the-spot preparations relatively simple, which mainly refers to the arrangement of the conference room one or two hours before the conference, including hanging the logo, posting the papers (or abstracts), preparing drinks (for the breaks), adjusting the projector, arranging the seats of the guests, ensuring the recording and photographing, etc.<br>C<br>Canberra<br>Canberra, with a population of 286,000, is the regional capital of the Australinal Capital Territory (A. C. T.). The A.C.T was created especially as home for the national capital in 1911 to prevent jealousy between the various states (former colonies) of the country. It is located in south-east Australia and surrounded on all sides by New South Wales (originally the prison colony established by the British in 1788). All the major government administrative offices, the Australian National University, and the national museums are sited in Canberra. About 60% of the work force is employed by the government, with a small electronics industry providing most of the other jobs available. Originally a small town, the purpose-built capital shows urban planning at its best, with elegant public buildings and landscapes gardens.<br>D<br>Algarve<br>Whatever kind of holiday you want, you'll find it in the Algarve, the garden coast of Portugal. But what the Algarve does, and better than most places, is the villa holiday. With your chosen companions-there are villas catering for from four to eight people - you for a package that includes transfers from Faro Airport to the villa, a fully-stocked fridge on arrival, maid service, arid a fabulous villa with its own swimming pool are feeling really lazy, or simply want to try Portuguese cuisine without the worry of which restaurant to choose, a cook. The best villas are usually those located on a hillside overlooking the sea, although there are some very attractive ones that are almost on the beach.<br>E<br>The ideal size for a team is between 5 and 8 members. Larger that this and agreements are more difficult to reach. Each member of the team must have a clear picture of the goals of that particular team and be committed to, and responsible for, the other members of his or her team. it is essential that teams should act together and develop the team 'spirit' rather than working individually. Training should take place together, along with group discussions, debate and decision-making based on the various situations that team is being trained to respond to.<br>During the course of the use of such aids as projectors, slides, recordings and videos is also encouraged so as to improve the effect of oral presentation.


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