问答题
&8226;Look at the statements below and the following story.<br>&8226;Which text (A, B, C, D or E) does each statement (1-7) refer to？<br>&8226;For each statement (1-7), mark one letter (A, B, C, D or E) on your Answer Sheet.<br>&8226;You will need to use some of these letters more than once.<br>A<br>America's suburban shopping malls supply visitors with convenience and comfort—spacious walkways, piped-in music, a vast cornucopia of goods for every taste, and all under one roof.<br>B<br>Little wonder that affluent shoppers come in droves. Little wonder that others come as well, mugger, car thieves, child molesters, drug peddlers, pickpockets, shoplifters. Criminals are finding a lucrative stamping ground in the sprawling emporiums that dot U.S. suburbs.<br>"Malls are like great big jars of honey," says Police Chief Joseph Delaney of Paramus. "Lots of bees come buzzing in, stingers at the ready." Paramus, a New York City suburb of 26000 whose six malls draw nearly 200000 people on a typical Saturday, reported 8.9 million dollars in shopping enter crime losses last year.<br>C<br>It is crimes of violence that are causing the most alarm. Vast parking lots and mazes of stores offer good working conditions for criminals. Victims and booty are readily accessible, escape routes plentiful.<br>D<br>Just how many victims are claimed by shopping center crime, no one knows. But many business people are taking the threat seriously. Whether offences are big or small, it is clear that merchants have little interest in publicizing the trend. Comments Anthony Potter, a security consultant, "If shopping centres started reporting all the crimes that take place, nobody would shop there."<br>E<br>Hamilton, Ohio, lawyer David Green, who won 2 million dollars on behalf of a woman abducted from a mall parking lot and shot in the head, found that 43 serious crimes had occurred at the same site. "Bad guys know this is where to find women with money—vulnerable and alone." he says.<br>Indeed, most violence happens in parking areas, where shoppers can easily be taken by surprise. Reports Albert Sussman of the International Council of Shopping Centres. "People park their cars and are robbed by muggers, who can quickly find a place to hide."<br>Suburban shopping malls are convenient for suburban people.
问答题
&8226;Read the article below about the body shop.<br>&8226;Choose the best sentence to fill in each of the gaps.<br>&8226;For each gap 8-12,mark one letter(A-G) on your Answer Sheet.<br>&8226;Do not use any letter more than once.<br>&8226;There is an example at the beginning(0).<br>The Body Shop--A New Kind of International Business<br>The Body Shop--good to its employees, its customers, the environment, worthy causes and the Third World--has pioneered a new kind of corporate culture, and made a great deal of money at the same time. When Anita Roddick, the founder of The Body Shop, is asked questions about her company, it is clear that she is passionate about the good work that The Body Shop does at the same time that it is a corporate business. Auckland businessman Roger Lampen of the job search Lampen Group Ltd says he's inspired by what he has read and heard about Roddick.<br>"Her level of passion and commitment is what's really required in business now," he says. (8) By all accounts, the huge British company, which makes and sells skin and hair-care products around the world, is<br>Good to employees: they are encouraged to have fun to challenge management, to put love where their labour is;<br>Good to customers: they can sample products with in-store "testers" and buy small bottles to start with; they are given information about ingredients; they are offered refills at a discount;<br>Good to the Third World: Anita Roddick, who runs the company, spends months each year traveling to remote regions to study the people's skin and hair care. (9)<br>Good to charities and worthy causes: Amnesty International, Romanian orphanages and the threatened rainforests of South America are among many beneficiaries of money, million-signature petitions, supplies, volunteers, membership sign-ups, shop-window campaigns;<br>Good to the environment: The Body Shop uses minimal packaging, recycles almost everything in sight and battles pollution. In one Body Shop paper-making business in Nepal, paper is made from water hyacinths that used to clog waterways, and from specially planted banana palms that have helped stop erosion and provide food. Residue from the paper-making is used to make pots for trans- planting much-needed trees. (10) .<br>While Roddick might say nasty things about some of the Body Shop shareholders--she loathes uncaring "speculators" who are just in for a quick profit--the company has certainly been good for their bank accounts. Since the shares were floated, in 1981, their price has increased almost 100--fold, says Fortune magazine. (11) Asked in a phone interview about how the Body Shop is likely to fare when Roddick retires, he says, "A couple of thousand years ago, you might have asked," What's going to happen to Christianity if Jesus Christ dies？ If Anita Roddick goes, the Body Shop could potentially become even stronger. The corporate culture is very strong." (12) Roddick gets angry about suspicious questioning "Anyone claiming to be altruistic is considered suspect." But, in a phone interview while she is visiting the Madison Avenue, New York, Body Shop, she gives some answers.<br>A But first let's look at what makes The Body Shop seem just too good to be true.<br>B One London stock analyst, John Richards of Country Natwest, even compares Roddick to Christ.<br>C All this, plus jobs and income!<br>D She has set up several Third World suppliers under a "Trade not Aid" policy;<br>E Still, no person and no business is perfect.<br>F Auckland businessman Roger Lampen of the job search Lampen Group Ltd says he's inspired by what he has read and heard about Roddick.<br>G But each year we're slowly getting better.<br>(8)
问答题
Read the article below about price planning.<br>Choose the best sentence from the list to fill each of the gaps.<br>For each gap 8—12 mark one letter (A—G) on your Answer Sheet.<br>Do not mark any letter more than once.<br>There is an example at the beginning.<br>A price represents the value of a goods or service for both the seller and the buyer. Price planning is G The value of a goods or service can involve both tangible and intangible marketing factors. An example of a tangible marketing factor is the cost savings(8)… An example of an intangible marketing factor is a consumer's pride in the ownership of a Lamborghini rather than another brand of automobile. For an example to take place, both the buyer and seller must feel that the price of a goods or service provides an equitable value. To the buyer, the payment of a price reduces purchasing power(9)…To the seller, receipt of a price is a source of revenue and an important determinant of sale and profit levels.<br>Many words are substitutes for the term price: admission fee, membership fee, rate, tuition, service charge, donation, rent, salary, interest, retainer, and assessment. No matter what it is called, (10)… : monetary and non-monetary charges, discounts, handling and shipping fees, credit charges and other forms of interest, and late-payment penalties.<br>A non-price exchange would be selling a new iron for 10 books of trading stamps or an airline offering tickets as payment for advertising space and time. Monetary and non-monetary exchange may be combined. This is common with automobiles, (11)…This combination allows a reduction in the monetary price.<br>From a broader perspective, price is the mechanism for allocating goods and services among potential purchasers and for ensuring competition among sellers in an open market economy. If there is an excess of demand over supply, prices are usually bid up by consumers. If there is an excess of supply over demand, (12)…<br>A a price contains all the terms of purchase<br>B obtained by the purchase of a new bottling machine by a soda manufacturer<br>C where the consumer gives the seller money plus a trade-in<br>D available for other items<br>E Prices are usually reduced by sellers<br>F price means what one pays for what he wants<br>G systematic decision-making by an organization regarding all aspects of pricing<br>(8)
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