Citibank Corporation is preparing to enter Russia, a large country encompassing manysubcultures and dialects. The firm may find it especially useful to employ:
A. income segmentation.
B. product positioning segmentation.
C. brand image segmentation.
D. ethnic market segmentation.
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When entering NDC markets, the Hewlett-Packard Corporation traditionally expects toassure appropriate after sales service for its electronics products by creating its own service network and investing significant amounts on training a service staff. The firm is "localizing" its marketing effort by:
A. employing a penetration strategy.
B. adapting its basic product functions.
C. adding to its value chain.
D. subcontracting promotional support.
The Chinese subsidiary of the KFC Corporation needs to acquire additional foreignexchange. The firm may be able to gain access to the needed foreign exchange by dealing with other firms having an excess of available foreign exchange by dealing with the:
A. foreign exchange swap market.
B. foreign exchange bank.
C. foreign exchange control center.
D. chinese foreign exchange ministry.
能够满足食用菌生长、和完成各种生理活动所需的物质称。
适宜的、、、、和等环境条件是食用菌旺盛生长的保证。