超星 - Assignment 9

单选题

In developing markets, marketing research typically focuses upon:

A. the feasibility of marketing activities.
B. reaching out to large population.
C. product positioning.
D. the buyer.

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单选题

In most developing markets, the basic segmentation criteria is:

A. age and gender.
B. educational level.
C. income level.
D. housing type and location.

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单选题

Firms which enter emerging markets through the use of low prices to ensure affordability,even at the possible cost of extremely low margins and/or the sacrifice of the most desirable market position, are committed to a policy of:

A. skimming pricing.
B. countertrade.
C. straight barter.
D. penetration pricing.

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单选题

Unlike mature markets, success in developing and newly democratized countries oftenrequires the assistance of:

A. foreign media specialists.
B. international agencies.
C. trading companies.
D. keiretsus.

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单选题

Boeing Corporation has decided to launch some of its more advanced products in Russia.The firm probably selected this strategy in order to:

A. reap first-mover advantages.
B. avoid strong competition from domestic brands.
C. justify the use of penetration pricing.
D. reach the mass market quickly.

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单选题

The uncertainty that characterizes developing markets forces the local marketer to becomeadept at:

A. penetration pricing.
B. environmental scanning.
C. distribution margins.
D. media selection.

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单选题

Even in relatively poor emerging markets, the Toyota Corporation typically seeks tomaintain its quality image and provide status satisfactions for its "high-end" target customers. To accomplish this goal and achieve a quick payback of its investment through high profit margins, the firm is MOST likely to employ:

A. a skimming price policy.
B. barter agreements.
C. a penetration price policy.
D. countertrade agreements.

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单选题

Citibank Corporation is preparing to enter Russia, a large country encompassing manysubcultures and dialects. The firm may find it especially useful to employ:

A. income segmentation.
B. product positioning segmentation.
C. brand image segmentation.
D. ethnic market segmentation.

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单选题

When entering NDC markets, the Hewlett-Packard Corporation traditionally expects toassure appropriate after sales service for its electronics products by creating its own service network and investing significant amounts on training a service staff. The firm is "localizing" its marketing effort by:

A. employing a penetration strategy.
B. adapting its basic product functions.
C. adding to its value chain.
D. subcontracting promotional support.

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单选题

The Chinese subsidiary of the KFC Corporation needs to acquire additional foreignexchange. The firm may be able to gain access to the needed foreign exchange by dealing with other firms having an excess of available foreign exchange by dealing with the:

A. foreign exchange swap market.
B. foreign exchange bank.
C. foreign exchange control center.
D. chinese foreign exchange ministry.

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