题目内容

The uncertainty that characterizes developing markets forces the local marketer to becomeadept at:

A. penetration pricing.
B. environmental scanning.
C. distribution margins.
D. media selection.

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Even in relatively poor emerging markets, the Toyota Corporation typically seeks tomaintain its quality image and provide status satisfactions for its "high-end" target customers. To accomplish this goal and achieve a quick payback of its investment through high profit margins, the firm is MOST likely to employ:

A. a skimming price policy.
B. barter agreements.
C. a penetration price policy.
D. countertrade agreements.

Citibank Corporation is preparing to enter Russia, a large country encompassing manysubcultures and dialects. The firm may find it especially useful to employ:

A. income segmentation.
B. product positioning segmentation.
C. brand image segmentation.
D. ethnic market segmentation.

When entering NDC markets, the Hewlett-Packard Corporation traditionally expects toassure appropriate after sales service for its electronics products by creating its own service network and investing significant amounts on training a service staff. The firm is "localizing" its marketing effort by:

A. employing a penetration strategy.
B. adapting its basic product functions.
C. adding to its value chain.
D. subcontracting promotional support.

The Chinese subsidiary of the KFC Corporation needs to acquire additional foreignexchange. The firm may be able to gain access to the needed foreign exchange by dealing with other firms having an excess of available foreign exchange by dealing with the:

A. foreign exchange swap market.
B. foreign exchange bank.
C. foreign exchange control center.
D. chinese foreign exchange ministry.