题目内容

Unlike mature markets, success in developing and newly democratized countries oftenrequires the assistance of:

A. foreign media specialists.
B. international agencies.
C. trading companies.
D. keiretsus.

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Boeing Corporation has decided to launch some of its more advanced products in Russia.The firm probably selected this strategy in order to:

A. reap first-mover advantages.
B. avoid strong competition from domestic brands.
C. justify the use of penetration pricing.
D. reach the mass market quickly.

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The uncertainty that characterizes developing markets forces the local marketer to becomeadept at:

A. penetration pricing.
B. environmental scanning.
C. distribution margins.
D. media selection.

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Even in relatively poor emerging markets, the Toyota Corporation typically seeks tomaintain its quality image and provide status satisfactions for its "high-end" target customers. To accomplish this goal and achieve a quick payback of its investment through high profit margins, the firm is MOST likely to employ:

A. a skimming price policy.
B. barter agreements.
C. a penetration price policy.
D. countertrade agreements.

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Citibank Corporation is preparing to enter Russia, a large country encompassing manysubcultures and dialects. The firm may find it especially useful to employ:

A. income segmentation.
B. product positioning segmentation.
C. brand image segmentation.
D. ethnic market segmentation.

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Unlike mature markets, success in developing and newly democratized countries oftenrequires the assistance of:

A. foreign media specialists. B. international agencies. C. trading companies. D. keiretsus.

Boeing Corporation has decided to launch some of its more advanced products in Russia.The firm probably selected this strategy in order to:

The uncertainty that characterizes developing markets forces the local marketer to becomeadept at:

Citibank Corporation is preparing to enter Russia, a large country encompassing manysubcultures and dialects. The firm may find it especially useful to employ:

A. foreign media specialists.
B. international agencies.
C. trading companies.
D. keiretsus.