题目内容
Advertisement can be thought of "as the means of making known in order to buy or sell goods or services". Advertisement aims to increase people's awareness and arouse interest. It tries to inform. and to persuade. The media are all used to spread the message. The press offers a fairly cheap method, and magazines are used to reach special sections of the market. The cinema anti commercial radio are useful for local market. Television, although more expensive, can be very effective. Public notices are fairly cheap and more permanent in their power of attraction. Other ways of increasing consumer interest are through exhibitions and trade fairs as well as direct mail advertisement.
There can be no doubt that the growth in advertisement is one of the most striking features of the Western World in this century. Many business such as those handling frozen foods, liquor, tabacco and medicines have been built up largely by advertisement.
We might ask whether the cost of advertisement is paid for by the producer or by the customer. Since advertisement forms part of the cost of production, which has to be covered by the selling price, it is the customer who pays for advertisement. However, if large scale advertisement leads to increased demand, production costs are reduced, and the customer pays less.
It is difficult to measure exactly the influence of advertisement helps to increase demand. When the market is shrinking, advertisement may prevent a bigger fall in sales than would occur without its support. What is clear is that businesses would not pay large sums for advertisement if they were not convinced of its value to them.
Advertisement is often used to ______.
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Christine Evert Lloyd is an American tennis champion and one of the top women players in the world. She is noted for her strong backhand and her intense concentration during a match.
Christine Marie Evert was born in Fort Lauderdale, Florida. She learned to play tennis from her father. Because she learned to play on the slow clay tennis courts which are common in southern Florida, Evert is at her best on slow courts.
In 1971, at the age of sixteen, Evert became the youngest player to reach the semifinals of the United States Open Tennis Championships. This was her first time to participate in the U.S. Open. In 1972, she turned professional and was able to accept, money and other prizes for winning matches.
In 1974, she won the women's singles title in two major tournaments. These titles were at Wimbledon, the British championship, and the French Open, which is played on clay. Later she won the U.S. and Australian Opens, the two other major tennis championships.
Evert set an impressive record of wins on clay courts. From August 1973 to May 1979, a period of almost six years, Evert beat 125 opponents. Her unbelievable record will be remembered for a very long time in the sports world.
In 1979, Evert married English tennis player John Lloyd.
Wimbledon is the site of ______.
A．veryB．mostC．moreD．less
It's unusual now for father to persue(追求)his trade of other employment at home, and his children rarely, if ever, see him at his place of work. Boys are therefore seldom trained to follow their father's business, and in many towns they have a fairly wide choice of employment and so do girls. The young wage-earner often earns good money, and soon gains a feeling of economic independence (经济上的独立). In textile areas it has been customary for mothers to go out to work, but this practice has become so widespread that the working mother is now not an unusual factor in a child's home life, the number of married women in employment having more than doubled in the last twenty five years. With mother earning and older children drawing wages, father is seldom the most important figure that he still was at the beginning of the century. When mother works, economic advantages increase, but children lose something of great value if mother's employment prevents her from being home to greet them when they return from School.
The writer compares home to a workshop because ______.
A．produceB．playC．makeD．get
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