题目内容
Many consumers use price as an indicator of quality and value.
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Companies strive to maximize their current profits if they are plagued with overcapacity, intense competition, or changing consumer wants.
When Sony introduced the first high-definition television to the Japanese market in 1990, it was priced at $43,000, which is an example of partial-cost recovery pricing.
If firms wish to maximize their market share, they should opt for(选择) market-skimming pricing.
Companies prefer customers who are less price sensitive.
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