McCarthy's theory is the only one adopted in describing marketing mix.
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A product is a need for a problem.
A. 对
B. 错
Marketing strategies are planned and should always be followed strictly.
A. 对
B. 错
The market followers are less aggressive and tend to maintain their market position through price reduction.
A. 对
B. 错
The market challengers are willing to take more risks, since they need to gain more market shares.
A. 对
B. 错