题目内容
Development in Newspaper Organization
One of the most important developments in newspaper organization during the first part of the twentieth century ____46____, which are known as wire services. Wire-service companies employed reporters, who covered stories all over the world. Their news reports were sent to papers throughout the country by telegraph. The papers paid an annual fee for this service. Wire services continue ____47____ Today the major wire services are the Associated Press (AP) and United Press International (UPI). You will frequently find AP or UPI at the beginning of a news story.
Newspaper chains and mergers began to appear in the early 1900s. A chain consists of two or more newspapers ____48____. A merger involves combining two or more papers into one. During the nineteenth century many cities had more than one competitive independent paper. Today in most cities there are only one or two newspapers, and ____49____. Often newspapers in several cities belong to one chain. Papers have combined ____50____. Chains and mergers have cut down production costs and brought the advantages of big-business methods to the newspaper industry.
第46题__________ 查看材料
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Advertising
The appeal of advertising to buying motives can have both negative and positive effects.
Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to people&39;s desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others areworthless and a waste of consumers&39; money.
Sometimes advertising is intentionally misleading. A few years ago a brand of bread was offered to dieters (节食者) with the message that there were fewer calories (热量单位，大卡) in every slice. It turned out that the bread was not dietetic (适合节食的), but just regular bread.
There were fewer calories because it was sliced very thin, but there were the same number of calories in every loaf.
On the positive side, emotional appeals may respond to a consumer&39;s real concerns.
Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for most people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.
Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it？ Advertising is intended to appeal to consumers, but it does not force them to buy the product. Consumers still control the final buying decision.
Advertising can persuade the consumer to buy worthless products by__________. 查看材料
inculde
main()
{ int a[3][3]={(1,2,3),(4,5,6),(7,8,9)};
int B[3]={0},i;
For(i=0;i＜3;i ++) B[i]=a[i][2]+a[2][i];
For(i=0;1＜3;i ++) printF(“%d”,B[i]);
printF(“\n”);
}
程序运行后的输出结果是【1】。
A In recent years Brussels has been a fine place to observe the irresistible rise of English as Europe's lingua franca. For native speakers of English who are lazy about learning languages (yes, they exist), Brussels has become an embarrassingly easy place to work or visit. English is increasingly audible and visible in this scruffily charming Belgian city, and frankly rampant in the concrete-and-glass European quarter. Now, however, signs of a backlash are building. This is not based on sentiment, but on chewy points of economic efficiency and political fairness. And in a neat coincidence, Brussels is again a good place to watch the backlash develop. Start in the European district, where to the sound of much grinding of French and German teeth, the expansion of the European Union has left English not just edging ahead of the two other working languages, but in a position of utter dominance. The union now boasts 27 members and 23 official languages, but the result has been the opposite of a new tower of Babel. Only grand meetings boast interpreters. At lower levels, it turns out, when you put officials from Berlin, Bratislava, Bucharest and Budapest in the same room, English is by far the easiest option.
B Is this good for Europe？ It feels efficient, but being a native English-speaker also seems to many to confer an unfair advantage. It is far easier to argue a point in your mother tongue. It is also hard work for even the best non-native speakers to understand other non-native versions of English, whereas it is no great strain for the British or Irish to decipher the various accents. Francois Grin, a Swiss economist, argues that Britain enjoys hidden transfers from its neighbours worth billions of euros a year, thanks to the English language. He offers several reasons, starting with spending in Britain on language teaching in schools, which is proportionately lower than in France or Switzerland, say. To add insult to injury, Britain profits from teaching English to foreigners. "Elevating one language to a position of dominance is tantamount to giving a huge handout to the country or countries that use it as a native language," he insists.
C What about the Europe outside the bubble of EU politics？ Surely the rise of English as a universal second language is good for business？ Perhaps, but even here a backlash is starting, led by linguists with close ties to European institutions and governments. They argue that the rush to learn English can sometimes hurt business by making it harder to find any staff who are willing to master less glamorous European languages. English is all very well for globe-spanning deals, suggests Hugo Baetens Beardsmore, a Belgian academic and adviser on language policy to the European Commission. But across much of the continent, firms do the bulk of their business with their neighbours. Dutch firms need delivery drivers who can speak German to customers, and vice versa. Belgium itself is a country divided between people who speak Dutch (Flemish) and French. A local plumber needs both to find the cheapest suppliers, or to land jobs in nearby France and the Netherlands.
D "English, in effect, blocks the learning of other languages," claims Mr Baetens Beardsmore. Just as the global rise of English makes life easy for idle Britons or Americans, it breeds complacency among those with English as their second language. "People say, 'well, I speak English and I have no need to learn another language.'" He cites research by the European Commission suggesting that this risk can be avoided if school pupils are taught English as a third tongue after something else. A huge government-financed survey of Brussels businesses reveals a dire shortage of candidates who can speak the right local languages (40% of firms have reported losing contracts because of a lack of languages). One result is a very odd labour market. By day, Brussels is more or less bilingual, hostin
include
using namespace std;
void main()
{
int num=0,i=8;
do
{
i--;
num++;
}while(--i);
cout$amp;}
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