题目内容
听力原文：M: Well, that was delicious! Thanks very much indeed... I didn' t know you were such a good cook, Brenda.
W: Thank you, Richard.
M: If you like, I could do the washing-up.
W: No, don't bother, I can do it myself later.
M: All right.., er... do you mind if smoke？
W: No, go ahead !
M: Oh, I've lost.., left my cigarettes in the hall.
W: Shall I get them for you？
M: Er... no, no... oh look, it's all right I' ve got another packet here.
W: Let me get you an ashtray.
M: Thanks.
W: Would you like me to make coffee now？
M: Yes ! Thanks !Um... look, I wonder if I could possibly use your phone？
W: Oh, I' m sorry, I don' t have a telephone.
M: Oh,... er... well, it' s rather complicated, but you see I promised to phone a colleague before nine and I see it' s now about five to... um... er... would you mind if I went down the road to the phone box？
W: Oh, it' s about a ten - minute walk away. If you like, I could drive you there.
M: Oh, would you？
W: Yes, certainly.
M: Thanks.
W: I'll make coffee later, when we get back.
M: Right !
What did the man offer to do？
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The nature of the product is a factor in its success or failure, but the important point is that they should aim at meeting the customer's need, and the introductory promotion should seek to communicate that need satisfying quality and motivate the customer to try the product. Often, attitude change is involved, and, in the extreme, changes in life style. may be sought.
Here the company walks a tightrope. A new product is more likely to be successful if it represents a truly novel way of solving a customer problem, but this very newness, if carried too far, may ask the customer to learn new behavior. patterns. The customer will make the change if the perceived benefit is sufficient, but inertia is strong and consumers will often not go to the effort that is required. During the late sixties and early seventies Bristol Meyers met with new product failures that exemplify both of these problems. In 1967 and 1968 the company entered the market with a $ 5 million advertising campaign for fact toothpaste, and an $11 million campaign to promote resolve. Both products failed quickly, not be cause they didn't work or because there was no consumer need, but apparently because consumers just could see no reason to shift from an already satisfactory product to a different one that promised no new benefit.
The first sentence of the first paragraph is a question, to which the answer is______
听力原文：M: Excuse me. Are you waiting to buy tickets？
W: Yes, I am, So are all these people in front of me.
M: Have you been here long？
W: About 45 minutes. I' ye moved forward a total of about 3 feet in that time.
M: You' re kidding.
W: Not at all. There was a couple up ahead of me who got so disgusted they finally gave up and left. They said they' d been waiting for more than an hour.
M: Terrific. Does anyone know what' s causing the delay？
W: If so, no one has let us know. It could be that there aren't enough people selling tickets this afternoon. Or maybe their computer is down. I' m sure the concert hash' t been cancelled.
M: I just hope they don' t run out of tickets before I get up there.
W: That really would be annoying, wouldn' t it.'？
M: I guess I should have come before lunch. Or has it been like this all day？
W: Apparently it has. In fact, before I came I tried calling to charge my tickets over the phone, just to avoid this long wait. But they' re not taking phone orders, or checks, or credit cards. It' s cash or nothing, and you have to come in person.
M: Well, there' re two more hours before the ticket office closes. Tickets for a good concert are worth waiting for. So I think I'll just make myself comfortable.
What are the man and the woman doing？
With a variable -rate mortgage, the bank can raise the interest rate on the mortgage loan
Bristol Meyers failed in promoting fact toothpaste and resolve because______.
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