？Read the article below about business on line.
？For each question 31—40, write one word in CAPITAL LETTERS on your Answer Sheet.
INTERNET: A COST-EFFECTIVE WAY TO PROMOTE BUSINESS
The Internet is changing the way people shop and purchase goods. It has created a new market WITH great opportunities for people running a small home-business and gives them a big advantage over the typical retail establishment. Before, if a customer wanted to buy a stereo for example, they had to jump into their car, go to a (31) stores to see who has the best price, deal with the traffic and wait in long lines, then make the purchase. With the Internet, (32) is done right from the comfort of the consumer's home. They simply point & click. There is (33) limit to the amount of business that a web merchant can bring in from on-line sales and it can be done right from your home. You are not limited to state or national boundaries. The whole world is your customer base! Compared to say a local flower shop (34) is limited to only the customers within that general area.
The World Wide Web has created an avenue for individuals to set up shop and generate high profits (35) the expensive overhead costs of a brick and mortar storefront. It has given an opportunity for small businesses to give the appearance of a large, well-established company, which puts (36) on a level playing field to compete (37) the larger companies. It is a low-maintenance low-cost form. of advertising your products and services. To get set up with your own on-line store is extremely easy and inexpensive. In fact, it's the most cost-effective way to reach many thousands of buyers (38) the globe. Having a website is a must for (39) company doing business today to remain competitive and offer convenience to (40) customers. If you don’t have a website, chances are your competitors will, and they will make the sale.
(31)