题目内容

Why was this match special？

A. It turned out to be a draw at last.
B. It did not end because of the death of a player.
C. It was the last international match of a famous player.
D. It was a match between two strongest teams.

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How did the baker know customers came in？

A. Customers would say "Hello" to him.
B. Customers usually bought fresh bread from him.
C. The managers always told him.
D. He could see customers from the balcony.

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Heathrow's move into "sensory" marketing is the latest in a long line of attempts by businesses to use sensory psychology--the scientific study of the effects of the senses on our behavior. to help sell products. Marketing people call this "atmosphere"--using sounds or smells to manipulate consumer behavior. On Valentine's Day two years ago the chain of chemist's Superdog scented one of its London shops with chocolate. The smell of chocolate is supposed to have the effect of reducing concentration and making customers relax. "Chocolate is associated with love", said a marketing spokeswoman, "We thought it would get people in the mood for romance." She did not reveal, though, whether the smell actually made people spend more money.
However, research into customer satisfaction with certain scented products has clearly shown that smell does have a commercial effect, though of course it must be an appropriate smell. In a survey, customers considered a lemon-scented detergent more effective than another scented with coconut despite the fact that the detergent used in both was identical. On the other hand, a coconut-scented suntan lotion was rated more effective than a lemon-scented one. A research group from Washington University reported that the smell of mint or orange sprayed in a store resulted in customers rating the store as more modern and more pleasant for shopping than other stores without the smell. Customers also rated the goods on sale as better, and expressed a stronger intention, to visit the store again in the future.
Music too bas long been used in supermarkets for marketing purposes. Supermarkets are aware, for example, that slow music causes customers to stay longer in the shop (and hopefully buy more things). At Leicester University psychologists have found that a specific kind of music can influence consumer behavior. In a supermarket French wine sold at the rate of 76% compared to 20% German wine when French accordion music was played. The same thing happened in reverse when German bierkeller music was played. In one American study people even bought more expensive wines when classical music was played instead of country music.
Writers and poets have often described the powerful effects of smell on our emotion, and smell is often considered to be the sense most likely to evoke emotion-filled memories. Research suggests however that this is a myth and that a photograph or a voice is just as likely to evoke a memory as a smell. Perhaps the reason for this myth is because smells, as opposed to sights and sounds, are very difficult to give a name to. The fact that smell is invisible, and thus somehow more mysterious, may partly explain its reputation as our most emotional sense.
What is the use of "aroma box" at Heathrow airport？

A. It can send a lot of synthetic fragrance into the environment.
B. It is an air conditioner blowing with warm air.
C. It often pumps the smell of freshly-cut grass from a high-street shop.
D. It is a box which sends out not only aroma but also music.

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What is Mr. Burton's second complaint？

A. There is an awful smell coming from the farm next door.
B. The property owners next door are illegally disposing of waste.
C. The stunk waste disposed by his neighbors disturbs him.
D. The neighbors are burning leaves which are drifting his way.

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听力原文：M：What do you think of biology？
W：It's given me a hard time，though it is not as difficult as math．
Q：What Can we learn about the woman from this conversation？
(17)

A. She is going to give up biology.
B. She spends half of her time on biology.
C. To her, biology is difficult, but math is not.
D. To her, math is even more difficult than biology.

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Why was this match special？

A. It turned out to be a draw at last. B. It did not end because of the death of a player. C. It was the last international match of a famous player. D. It was a match between two strongest teams.

How did the baker know customers came in？

What is Mr. Burton's second complaint？

听力原文：M：What do you think of biology？W：It's given me a hard time，though it is not as difficult as math．Q：What Can we learn about the woman from this conversation？(17)

A. It turned out to be a draw at last.
B. It did not end because of the death of a player.
C. It was the last international match of a famous player.
D. It was a match between two strongest teams.

听力原文：M：What do you think of biology？
W：It's given me a hard time，though it is not as difficult as math．
Q：What Can we learn about the woman from this conversation？
(17)