题目内容
Community Newspaper (Scenario)Robert Downs is in the process of setting up a small community newspaper in his home town of Corning, New York. As a first step, he sets the following goal for his company: "To be a champion for free speech and for the development of the community." This goal is to appear clearly on top of every page of the newspaper.The above goal constitutes the ______ goal of the company.
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When making editorial decisions for his newspaper, Robert Downs mostly picks issues that are in line with his political beliefs and those that his advertisers approve of. For instance, he recently chose not to publish a story about how a large local manufacturer, one of the paper's biggest advertisers, was flouting environmental regulations. This indicates that ______.
Downs wants to formulate a plan that lays out general guidelines for his employees and leaves room for interpretation. Which of the following types of plans would best suit his requirement? ( )
Planning is concerned with how objectives are to be accomplished, not what is to be accomplished.
Planning provides direction to managers and nonmanagers alike.
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