Which of the following is a psychographic segmentation variable?

Age
B. Social class
C. Income
D. Gender

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

A. Market targeting
B. Market evaluating
C. Market positioning
D. Market segmentation

The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

A. Measurability
B. Accessibility
C. Substantiality
D. Actionability

Formulating competitive positioning for a product and a detailed marketing mix is called:

A. Market evaluation
B. Market positioning
C. Market targeting
D. Market competitive advantage

Income and occupation are psychographic segmentation variables.

A. 对
B. 错

A segment may have desirable size and growth and still not offer attractive profits.

A. 对
B. 错

Marketers in hospitality companies need to work to establish images that differentiate their company from competitors.

A. 对
B. 错

Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.

A. 对
B. 错

The effectiveness of frequent-flyer and frequent-guest programs is clearly enormous.

A. 对
B. 错

matching the following information