题目内容

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

A. Market targeting
B. Market evaluating
C. Market positioning
D. Market segmentation

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The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

A. Measurability
B. Accessibility
C. Substantiality
D. Actionability

Formulating competitive positioning for a product and a detailed marketing mix is called:

A. Market evaluation
B. Market positioning
C. Market targeting
D. Market competitive advantage

Income and occupation are psychographic segmentation variables.

A. 对
B. 错

A segment may have desirable size and growth and still not offer attractive profits.

A. 对
B. 错

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