Income and occupation are psychographic segmentation variables.
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A segment may have desirable size and growth and still not offer attractive profits.
A. 对
B. 错
Marketers in hospitality companies need to work to establish images that differentiate their company from competitors.
A. 对
B. 错
Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.
A. 对
B. 错
The effectiveness of frequent-flyer and frequent-guest programs is clearly enormous.
A. 对
B. 错