题目内容

Income and occupation are psychographic segmentation variables.

A. 对
B. 错

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A segment may have desirable size and growth and still not offer attractive profits.

A. 对
B. 错

Marketers in hospitality companies need to work to establish images that differentiate their company from competitors.

A. 对
B. 错

Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.

A. 对
B. 错

The effectiveness of frequent-flyer and frequent-guest programs is clearly enormous.

A. 对
B. 错

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