题目内容
Formulating competitive positioning for a product and a detailed marketing mix is called:
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Income and occupation are psychographic segmentation variables.
A segment may have desirable size and growth and still not offer attractive profits.
Marketers in hospitality companies need to work to establish images that differentiate their company from competitors.
Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.
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